Archive for Ortega y Gasset

Nanostories and the Hyper-massification of Culture

Posted in Literature, Reviews, Useful with tags , , , , on August 22, 2009 by xugro

There is no culture where there is no acceptance of certain final intellectual positions to which a dispute may be referred. There is no culture where economic relations are not subject to a regulating principle to protect interests involved. There is no culture where aesthetic controversy does not recognize the necessity of justifying the work of art. When all these things are lacking there is no culture; there is in the strictest sense of the word, barbarism.    –Ortega y Gasset

For a while now, I’ve been wondering about the consequences of our the Internet’s sheer multiplication of narratives and the radical democratization of cultural production that the web, along with powerful and ever-cheaper technology,  has engendered. What are the consequences for culture if everyone, potentially, can produce it? I can record high-quality music on my computer at home, just like millions of other would-be musicians, then distribute it around the globe through MySpace or a host of other sites–or distribute it on my own website, like the amazing band Deep Sea Summit. I can produce videos and send them to YouTube and, with a great deal of self-promotion and luck, reach an audience of millions. I can blog forever, alongside the legions of fellow bloggers. Yet the curmudgeon in me wonders whether the millions of bloggers in the world working on millions of laptops will ever produce a Hamlet. Or if a Citizen Kane could appear from the ashes of so many YouTube shorts. Or if a Goldberg Variations could be assembled from the collective effort of MySpace bands. Or if Wikipedia could ever be as all-encompassing as St. Isidore’s Etymologies or Pliny the Elder’s Natural History–it’s certainly as flawed.

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